e.l.f. cosmetics Coupon Codes Nov 2024 - Black Friday / Cyber Monday 2024

About e.l.f. cosmetics

E.l.f. was founded in 2004 by father-son entrepreneurs Alan and Joey Shamah. The two of them collectively spent over 30 years in the apparel business and noticed the growing success of fast-fashion players who are able to churn out millions of garments annually.

“They believed that a similar opportunity existed in cosmetics, where the traditional beauty model of high prices, long product cycles, and traditional advertising was out of touch with changing consumer behavior,” explains McCune. Though, unlike large apparel chains that regurgitate clothing with quality that often matches its cheap prices, the Shamahs' sought to create a brand that performed well above its price tag.

And the proof is in the pudding, or, more specifically, the whipped highlighter. Over a decade ago, E.l.f. adopted a direct-to-consumer method of sales and sold its products for a mere $1 each via a direct-to-consumer site, subsequently winning its first Allure Best of Beauty award in 2008 for its Shimmering Facial Whip (one of this editor’s very first beauty purchases).

In addition to selling beloved products for a head-scratchingly low price, the company turns out an equally perplexing amount of products a year: “In 2016, we launched over 90 new products. That’s more than one a week,” McCune tells us. At this rate, they wonder how the brand is able to produce such high-quality goods at such low prices yet still maintain an impressive revenue.

“Our low price points are supported by our ability to source low-cost, high-quality cosmetics quickly,” McCune says. “We have a full team of E.l.f. professionals involved in sourcing and research and development, as well as longtime relationships with strategic vendors that pair a strong quality orientation with the ability to execute rapidly...read more!

How To Use e.l.f. cosmetics Coupon Codes

• To use a code, just click on “Click to reveal” button to copy the code, open the site and enter your code when checking out. The price will go down.
• To redeem the deals that you want, simply just click “Visit website” button and your coupon will be activated automatically.
• Sometimes, the e.l.f. cosmetics coupon only works when you make payment through a 3rd party. So, when you click to reveal the code, it will lead you to the payment page. Just enter the code there and make payment with the reduced price.

How to find the best e.l.f. cosmetics Coupon Codes?

1. The best way to find e.l.f. cosmetics coupon & deals is visiting this page every time you make purchase. We collect any new discount coupon, deal and test them before updating on our website.
2. Visit the merchant's website then click to Pricing & Order Category to see whether they discount any subscription or not. If they don’t show you any promo program on website, you can visit their social networks such as Facebook, Twitter, Tumblr, etc..
3. Subscribe to e.l.f. cosmetics newsletters to receive all the latest news, offers & deals. Don't forget to subscribe to our newsletters, too.